Notes on 'Secrets of Successful Speakers'

Notes on Secrets of Successful Speakers
by Lilly Walters.

Effective Communication

To be able to communicate effectively with your audience you need to have a clear message.
People will typically forget 90% of what you have said after one week. What are those 10%?

Decide what the purpose of your speach is. Write it down in one sentence. It should be:

• Precise
• Measurable
• Reasonable
• Relevant to your audience
• Obtainable within your time limit

Don’t talk about something you are not passionate about.

Know and care about your audience:

• Are they positive or negative?
• What do they want?
• Are they analytical, relational, dominating, expressive?

Developing the Presentation

• Pick a simple easily remembered theme; one central idea.
• Only use three to four main points. Every point should be relveant, independent and advantageous.
• Create your own material.
• Find a suitable structure: Story, Problem-Solution, Analogy, Acronyms.
• What, Where, When, How, Why and Who?
• Edit without mercy. No one ever complains that a speach is too short.
• Give it a good title.

The Presentation

• Attention: Be silent, look at the audience, joke, surprise.
• Convince: Ethos, make them like you. Pathos, make them laugh or cry. Logos, substantiate your position.
• Remember: Repeat
• Practice