Notes on Secrets of Successful Speakers
by Lilly Walters.
To be able to communicate effectively with your audience you need to have a clear message.
People will typically forget 90% of what you have said after one week. What are those 10%?
Decide what the purpose of your speach is. Write it down in one sentence. It should be:
- Relevant to your audience
- Obtainable within your time limit
Don’t talk about something you are not passionate about.
Know and care about your audience:
- Are they positive or negative?
- What do they want?
- Are they analytical, relational, dominating, expressive?
Developing the Presentation
- Pick a simple easily remembered theme; one central idea.
- Only use three to four main points. Every point should be relveant, independent and advantageous.
- Create your own material.
- Find a suitable structure: Story, Problem-Solution, Analogy, Acronyms.
- What, Where, When, How, Why and Who?
- Edit without mercy. No one ever complains that a speach is too short.
- Give it a good title.
- Attention: Be silent, look at the audience, joke, surprise.
- Convince: Ethos, make them like you. Pathos, make them laugh or cry. Logos, substantiate your position.
- Remember: Repeat